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The Power of Authenticity in Communications – by Oby Okeke

Authenticity is originality. It reflects in the originality of your thought and originality of communication. In today’s world saturated with all forms of messages, authenticity is an essential element in the business of communication. Communication is an Art and Authenticity is its canvas. Whether you are speaking to an individual or to a group, the …

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The Importance of Brand Communication – by Tolulope Abereoje

Simply put, brand communication is a combination of activities that are used to communicate with the stakeholders of a company. The stakeholders include and are not limited to employees, potential customers, investors, and sponsors as they are attached to the brand in the most integrated manner. Brand communication takes place every time a stakeholder interacts …

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Events Planning: 5cs You Should Consider – by Elmah Agim

Hosting an event is subtle yet engaging and innovative. Rather than constantly trying to connect with your audience through social media campaigns and content, you can actually align your brand with a positive and interactive experience that will keep the referrals coming! This happens when the right concept is in place. Getting the planning process …

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Influencer Marketing in 2021, Is It Still an Effective Strategy? – By Henry Okorafor

Nicki Minaj posted a picture of herself on her Instagram page earlier last May 2021, wearing pink crocs with the caption “F R I D A Y” and a fingers-crossed emoji. The post went rival increasing the demand for ‘Pink Crocs’ by a HUGE 4,900% in a matter of hours in the U.S. One post, …

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Storytelling and its relevance to 21st Century Brands: Why should I tell my story in a certain way – Chikodili Ozulumba

A lot of brands already have an idea of how they want their brand story to be told, its flow, their target audience, their brand’s conversion, and the results. But what they don’t know, is how important the brand story is to its growth. Storytelling hampers a great deal on creativity and how well and …

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The Power of Personal Branding

What exactly does “personal branding” mean? If you googled it, then you will probably come up with the Wikipedia definition which says, “personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating them from …

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CEO Reputation: A Key to Sustaining Positive Corporate Reputation

In today’s corporate world, the reputation of an organization, as well as its global and industry influence, is intricately linked to the reputation of the CEO. The CEOs are the hinges on which good corporate reputations hang. Their reputation are now more closely tangled with that of the corporation they lead than ever before. They …

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ENHANCING CREATIVITY IN THE NIGERIAN PR INDUSTRY

In the past, Public Relations would simply mean the use of communication to persuade the public. Essentially, this was a one-way channel involving the organization informing the public. In today’s digital world, however, Public Relations is now a two-way communication system, as the role of the consumer is ever more increasing and their covert and …

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