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HOW TO PERSONALISED A HUMAN BRAND
Which comes first The Chicken or The Egg? The world today comprises communities that grow and multiply by association, similar...
Read MoreENHANCING CREATIVITY IN THE NIGERIAN PR INDUSTRY
In the past, Public Relations would simply mean the use of communication to persuade the public. Essentially, this was a...
Read MoreAPPLYING THE “MERE EXPOSURE EFFECT” FOR EFFECTIVE COMMUNICATION STRATEGY.
The mere exposure effect is a phenomenon that occurs in our daily lives whether we are aware of it or...
Read MoreTHE ART OF STRATEGIC COMMUNICATION
Imagine this scenario; you and a friend are far apart in a very crowded and noisy place, and you have...
Read MoreCOVID 19 AND ITS RESULTANT EFFECT ON THE CONSTRUCTION INDUSTRY
The Coronavirus and the related shutdown of businesses and restriction of movement is no longer news. The number of cases...
Read MoreEFFECT OF THE CORONAVIRUS OUTBREAK ON THE FOOD PROCESSING AND RETAIL SECTOR
Coronavirus outbreak: One cannot think well, love well, sleep well if one has not eaten , a quote by Virginia...
Read MoreIMPORTANCE OF PERSONAL BRANDING
When a child is born, a name is given, people address the child by that name but guess what, the...
Read MoreORGANISATIONAL SCOPE TO BRAND REPOSITIONING
Brand Repositioning is the communication strategy that a business adopts to gain positive brand perception against its competitors while brandishing...
Read More5 PERSONAL HABITS OF SUCCESSFUL PR PROFESSIONALS
From my experience, personal habits cultivate by professionals are either healthy ones or negative habits that can influence the success...
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