Which comes first The Chicken or The Egg? The world today comprises communities that grow and multiply by association, similar...

In the past, Public Relations would simply mean the use of communication to persuade the public. Essentially, this was a...

The mere exposure effect is a phenomenon that occurs in our daily lives whether we are aware of it or...

Imagine this scenario; you and a friend are far apart in a very crowded and noisy place, and you have...

The Coronavirus and the related shutdown of businesses and restriction of movement is no longer news. The number of cases...

Coronavirus outbreak: One cannot think well, love well, sleep well if one has not eaten , a quote by Virginia...

When a child is born, a name is given, people address the child by that name but guess what, the...

Brand Repositioning is the communication strategy that a business adopts to gain positive brand perception against its competitors while brandishing...

From my experience, personal habits cultivate by professionals are either healthy ones or negative habits that can influence the success...