Branding

The Importance of Brand Communication – by Tolulope Abereoje

Simply put, brand communication is a combination of activities that are used to communicate with the stakeholders of a company. The stakeholders include and are not limited to employees, potential customers, investors, and sponsors as they are attached to the brand in the most integrated manner. Brand communication takes place every time a stakeholder interacts …

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Storytelling and its relevance to 21st Century Brands: Why should I tell my story in a certain way – Chikodili Ozulumba

A lot of brands already have an idea of how they want their brand story to be told, its flow, their target audience, their brand’s conversion, and the results. But what they don’t know, is how important the brand story is to its growth. Storytelling hampers a great deal on creativity and how well and …

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The Power of Personal Branding

What exactly does “personal branding” mean? If you googled it, then you will probably come up with the Wikipedia definition which says, “personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating them from …

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