Communication Strategy

APPLYING THE “MERE EXPOSURE EFFECT” FOR EFFECTIVE COMMUNICATION STRATEGY.

The mere exposure effect is a phenomenon that occurs in our daily lives whether we are aware of it or not. As you go through this article you will get a deeper understanding of this concept and why it holds great value for marketing and communications strategy.  To begin our little adventure into the mere …

APPLYING THE “MERE EXPOSURE EFFECT” FOR EFFECTIVE COMMUNICATION STRATEGY. Read More »