Communication Strategy

The Power of Authenticity in Communications – by Oby Okeke

Authenticity is originality. It reflects in the originality of your thought and originality of communication. In today’s world saturated with all forms of messages, authenticity is an essential element in the business of communication. Communication is an Art and Authenticity is its canvas. Whether you are speaking to an individual or to a group, the …

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Influencer Marketing in 2021, Is It Still an Effective Strategy? – By Henry Okorafor

Nicki Minaj posted a picture of herself on her Instagram page earlier last May 2021, wearing pink crocs with the caption “F R I D A Y” and a fingers-crossed emoji. The post went rival increasing the demand for ‘Pink Crocs’ by a HUGE 4,900% in a matter of hours in the U.S. One post, …

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APPLYING THE “MERE EXPOSURE EFFECT” FOR EFFECTIVE COMMUNICATION STRATEGY.

The mere exposure effect is a phenomenon that occurs in our daily lives whether we are aware of it or not. As you go through this article you will get a deeper understanding of this concept and why it holds great value for marketing and communications strategy.  To begin our little adventure into the mere …

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