industry

Events Planning: 5cs You Should Consider – by Elmah Agim

Hosting an event is subtle yet engaging and innovative. Rather than constantly trying to connect with your audience through social media campaigns and content, you can actually align your brand with a positive and interactive experience that will keep the referrals coming! This happens when the right concept is in place. Getting the planning process …

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ENHANCING CREATIVITY IN THE NIGERIAN PR INDUSTRY

In the past, Public Relations would simply mean the use of communication to persuade the public. Essentially, this was a one-way channel involving the organization informing the public. In today’s digital world, however, Public Relations is now a two-way communication system, as the role of the consumer is ever more increasing and their covert and …

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