Personal

The Power of Personal Branding

What exactly does “personal branding” mean? If you googled it, then you will probably come up with the Wikipedia definition which says, “personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating them from …

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CEO Reputation: A Key to Sustaining Positive Corporate Reputation

In today’s corporate world, the reputation of an organization, as well as its global and industry influence, is intricately linked to the reputation of the CEO. The CEOs are the hinges on which good corporate reputations hang. Their reputation are now more closely tangled with that of the corporation they lead than ever before. They …

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