Access Bank (Launch of new Subsidiary)
Access Bank recently launched its newest African subsidiary in the republic of Kenya, East Africa and needed PR support to ensure acceptance of the brand.
Our brief was to handle all communications prior to the formal unveiling and leading up to the launch day proper.
We crafted messages that resonated with the different stakeholders in both Nigeria and Kenya and used tailored media channels that catered to these audiences to reach them and pass our message across. We also anticipated and prepared responses to any potential issues or crises that could have risen around the launch process.