DLM Capital Group
Background: Corporate Strategy and Positioning
In line with its rebranding exercise, the DLM Capital Group changed its logo and corporate positioning
Agency task was to come up with a positioning for the Group.
We had a strategy session and came up with a Business to Consumer (general public) approach and messaging that could resonate with the average individual and showcased how the organization’s activities impacted human lives as against the organizations former messaging which was targeted at the Business-to-Business target audience