DLM Capital Group

DLM Capital Group

Background: Corporate Strategy and Positioning

In line with its rebranding exercise, the DLM Capital Group changed its logo and corporate positioning

Agency Task

Agency task was to come up with a positioning for the Group.

Our Approach

We had a strategy session and came up with a Business to Consumer (general public) approach and messaging that could resonate with the average individual and showcased how the organization’s activities impacted human lives as against the organizations former messaging which was targeted at the Business-to-Business target audience

    • Categories: Strategic Comms/PR Services