Primero Bond Signing

Background

Primero, Nigeria’s largest intracity transport company operating key Bus Rapid Transit System route in Lagos State, signed a 16.5ban series 1 medium term note, under a N100bn securitization programme.

Agency Task

Our brief was to provide adequate media coverage that will create awareness for the bond signing ceremony.

Our Approach

We developed and syndicated engaging content with compelling narratives, telling Primero story ad emphasizing its effort to aid everyday Nigerians access to quality and efficient transportation. The media coverage was deployed across online and offline media platforms.