Primero Bond Signing
Primero, Nigeria’s largest intracity transport company operating key Bus Rapid Transit System route in Lagos State, signed a 16.5ban series 1 medium term note, under a N100bn securitization programme.
Our brief was to provide adequate media coverage that will create awareness for the bond signing ceremony.
We developed and syndicated engaging content with compelling narratives, telling Primero story ad emphasizing its effort to aid everyday Nigerians access to quality and efficient transportation. The media coverage was deployed across online and offline media platforms.