The Company

DLM Capital Group is a Developmental Investment Bank that provides innovative solutions to economic and social developmental problems that impact everyday lives of people. It concentrates on creating markets, products and long-term financing solutions to key sectors of the Nigerian economy.

Agency Task

Our brief was to review the Dunn Loren Merrifield (DLM) group to understand its value proposition and impact and define a cohesive brand positioning for DLM and its subsidiaries.

Our Approach

Our approach was to dimension the client, identify the brand gaps, review what its competitors were doing and develop a comprehensive brand strategy that covered all aspects of the brand and all its communication assets (website and social media) including the way it communicated its brand to its stakeholders.