LAT Cleveson is an investment firm with its focus on Africa. It has a diverse portfolio with investments in the Marine, oil and gas, Agriculture and Fashion industry.
Develop a brand strategy for the Group that would reflect a clear corporate identity that would run through the Group and its subsidiaries. This covered all brand assets (Logo, website and communications plan).
We organized a Brand strategy session with the Management and staff to define the Mission, Vision and core Values of the company and used this to develop a brand identity for the company and a communications plan on how the brand would be communicated.