Sofri – Sofri

The Company

Sofri Sofri is a financial loan product developed by the Cithomes Finance Company. It is a product that aims to ease the financial burden of everyday living by making rental payments upfront for individuals and allowing them to pay back  on a monthly basis.

Agency Task

To develop a website and communication assets that would allow seamless interaction between the customer and the company and ensure easy access to loan applications and information via these channels (website and social media handles).

Our Approach

We underwent a brand strategy workshop with the company management and developed a brand identity and brand persona that would resonate with the identified target audience the product was intended to serve.